We turned Heineken bottles into navigation tools and placed them around Amsterdam to lure unsuspecting tourists to the Heineken Experience. The navigation bottles have a built-in compass mechanism. Once you grab the bottle, it vibrates, the cap lights up red, and swivels to point out the route to follow. The last stop on the route was a celebration at the Heineken Experience.
ILIAS ERNST was responsible for the outward design and fitting the technology inside the bottle.
We documented the journeys of the unsuspecting tourists that were bold enough to pick up the bottle. We shared this documentation film online via social media channels of the Heineken Experience.
ClientJ. Walter Thompson Amsterdam