Bonding Buffet

KLM wants to make sure nobody needs to feel alone during the holidays. So what brings people together better than food? That’s why KLM introduced the Bonding Buffet, a big table that’s only revealed when all the seats are taken by people who want to share their dinner together. A beautiful picture of people from all over the world, sharing a special moment.

A challenging project in which ILIASERNST has taken care of the design and construction of this custom made table.

  • client
    DDB Tribal Amsterdam
  • year
    Dec 2016
  • awards:
    ADCN Bronze, SAN Smart Idea, Best Social Media Award
  • views
    60+ million
  • production leadtime
    4 weeks, from idea to technical realisation
  • credits
    Scott van Haastrecht, We-film
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The Bottle With A Mission